News & Updates  

Estimated reading time: 5 minutes

L’Oréal Harnesses AI to Revolutionize Digital Advertising: What’s New in AI This January

Key takeaways:

  • L’Oréal is leveraging AI tools to enhance its global marketing strategy.
  • The CREAITECH lab is producing tailored digital content efficiently.
  • AI tools like Imagen 3, Gemini, and Veo 2 streamline creative production.
  • Recent implementations have led to significant improvements in campaign effectiveness.
  • The collaboration of AI and human creativity is shaping the future of marketing.
Table of contents:

L’Oréal’s AI-Driven Marketing Transformation

L’Oréal, the world-renowned beauty brand, is at the forefront of innovation as it reinforces its commitment to integrating AI in everyday advertising production. According to a report by Glossy, the company’s CREAITECH lab is harnessing advanced AI tools to produce localized visuals and animated content tailored for digital platforms such as TikTok and Instagram. This transition has expedited its marketing production from previously taking weeks down to a matter of hours, transforming how campaigns are developed across diverse markets in the EMEA region.

Streamlining Production with AI Tools

One of the cornerstones of L’Oréal’s strategy involves using AI to generate campaign assets quickly and efficiently. Tools such as Google’s Imagen 3 and Gemini enable the team to create visuals that resonate with target audiences while minimizing the time and resources typically needed for such tasks. Another impressive component is Veo 2, which helps animate these visuals based on simple text prompts, leading to dynamic and engaging advertisements that capture consumer attention.
To further streamline operations, L’Oréal has implemented the AI tool Tidal. This innovative system automates paid media processes, allowing for campaigns to run smoothly without requiring direct human supervision. The results speak for themselves: following a 2023 rollout in the Nordics, L’Oréal reported a remarkable 22% increase in media efficiency and a 14% improvement in overall campaign effectiveness.

Enhancing Creativity While Reducing Friction

While AI is taking on a significant portion of the operational workload, it is essential to note that human creativity remains at the heart of L’Oréal’s advertising efforts. AI supports adaptation of visual content for various digital formats, creating a frictionless production line. Human teams continue to oversee the creative direction, ensuring that the brand’s identity and messaging are preserved across platforms. This collaborative synergy between AI and human talent exemplifies an efficient embodiment of the future of marketing.
In the broader context, L’Oréal’s efforts fit neatly into its One L’Oréal transformation plan, which was initiated in 2022 and further expanded in 2024. Recent partnerships, particularly with IBM for AI formulation models announced in January 2025 (source), underline the corporation’s dedication to leveraging AI not just for marketing, but also for product development, showcasing an extensive integration of AI into every facet of the organization.

A New Era for Brands

The advancements seen at L’Oréal illustrate broader trends in the AI industry, where creativity meets machine efficiency to create groundbreaking solutions for businesses. Companies across industries are recognizing the potential of AI to not only enhance productivity but also improve customer engagement through personalized experiences.
For entrepreneurs and businesses looking to make money using AI, such developments highlight a wealth of opportunities. By adopting AI-driven tools and strategies similar to those employed by L’Oréal, businesses can streamline their operations, enhance marketing effectiveness, and ultimately drive sales. Whether in content creation, customer service automation, or data analysis and insights, the potential applications of AI are vast and ready for exploration.
As this transformation unfolds, it’s clear that AI will continue to play an integral role in reshaping the future of advertising, aligning strategies with fast-paced consumer trends while ensuring that human creativity remains in the spotlight.
In summary, L’Oréal’s innovative use of AI shines a light on the remarkable advancements occurring in the digital advertising space. By blending technology with creativity, brands can not only keep pace with industry demands but also set new benchmarks for success in the age of artificial intelligence.
Stay tuned for more updates as we continue to explore the ever-evolving landscape of AI and its implications across various sectors!

FAQ

Q: How is L’Oréal using AI in marketing?
A: L’Oréal uses AI to generate campaign assets quickly and efficiently, enabling them to produce localized visuals and animated content tailored for digital platforms.
Q: What tools is L’Oréal utilizing for AI?
A: L’Oréal employs tools like Google’s Imagen 3, Gemini, Veo 2, and Tidal to streamline its marketing production processes.
Q: What are the results of L’Oréal’s AI integration?
A: Following the use of AI, L’Oréal reported a 22% increase in media efficiency and a 14% improvement in overall campaign effectiveness in the Nordics.